969 SW Broadway
Introduction
John Helmer Haberdashery is a historic men’s clothing store located on SW Broadway in downtown Portland. John Helmer, a Swedish immigrant, opened the store in 1921 on SW Washington St., a place once called “Menswear Row.” In 1927, he moved the store to its current location. He wanted to bring quality clothing and accessories to a growing city. The store has remained in the same family for three generations and is still operating today.
Founder’s Immigrant Story
John Helmer came to Portland from Sweden, part of a wave of immigrants who helped shape the city’s culture and economy. His first job was as a valet to a rich man. A valet takes care of a gentleman’s clothing. His store became a place where men could buy suits, hats, ties, scarves, socks, and other accessories to look professional and stylish.
The immigrant background of the Helmer family shows how newcomers contributed to Portland’s business life.
Store History and Legacy
In the 1930s, there were 16 men’s clothing shops downtown, but most disappeared over time. John Helmer Haberdashery survived by finding its niche. The store became especially famous for its huge selection of hats, from classic fedoras to Viking helmets!
Today, it is run by John Helmer III, the founder’s grandson, who took over the store in 1982 from his father and continues the tradition of personalized service.
Fun Facts
The store sold real Viking helmets made of metal and bone. These are not costumes.
John Helmer III worked in the store as a child, even breaking down boxes in the basement before child labor laws became stricter.
___________________________________________________________________________
Discussion Questions:
Why do you think John Helmer Haberdashery survived when so many other clothing stores closed?
How does the immigrant story of John Helmer connect to Portland’s history?
How does shopping at a small, family-run business feel different from shopping at a large department store?
Vocabulary
Haberdashery – A shop that sells men’s clothing accessories like hats, ties, and scarves.
Immigrant – A person who moves to another country to live and work.
Legacy – Something handed down from the past, like a family business.
Niche – A special area of focus that helps a business succeed.
Accessories – Extra items of clothing that add style, such as hats or belts.
_____________________________________________________________________
State Education Standards:
Social Studies 3.11. Describe how individuals, groups, events, and developments have shaped the communities and regions. Historical Knowledge
Social Studies 3.12. Compare and contrast the history of the local community to other communities in the region. Historical Knowledge
Social Studies 3.13. Apply research skills and technologies to gather information about the past in a region. Historical Thinking